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YouTube RPM & revenue calculator

Q: Is this what I'll actually earn?

No. It's a model estimate from public signals; real RPM depends on advertisers, season, viewer countries and ad density that only YouTube Studio can see. Use it to compare niches.

Q: Where do the base RPMs come from?

Industry-consensus midpoints checked against published creator figures — the same table BlipScope's index runs on.

Q: Why is geography such a big lever?

Advertisers bid per viewer; a US viewer is worth several times an average global one. Identical channels can differ 3x in revenue on audience location alone.

What a channel in a given niche earns from ads, per thousand views and per month. It runs the same model BlipScope's index runs on — and it is a model. Nobody outside a channel's own dashboard knows real earnings, so treat this as a range for comparing niches, not a forecast.

Niche

The category that most of the channel's videos fall into.

Monthly views

Long-form and Shorts together; the Shorts share is set below.

Where the audience is

Advertisers pay by viewer country. This is the single biggest lever.

Average long-form video length

12 min

Mid-roll ads switch on at 8 minutes; longer videos carry more breaks.

Share of views that are Shorts

Shorts pay a small fraction of long-form RPM.

Made for kids

COPPA bars personalised ads on kids content, which collapses RPM.

Estimated monthly ad revenue est.

$—

Long-form RPM—

Shorts RPM—

Long-form views—

Shorts views—

Per year, at this rate—

Model: base RPM (niche) × geography × length multiplier, Shorts at a flat $0.06 per thousand. Base RPMs are industry-consensus midpoints for a Tier-1 audience and a ~10-minute video; real channels sit anywhere in roughly a ±40% band around them. In USD because AdSense pays in dollars.

This tells you what a niche pays. It doesn't tell you who is already winning in it, how crowded it is, or whether small channels are still breaking out. BlipScope's Niche Validator answers those from real indexed channels — free, 15 a day.

Validate a niche free

Base RPM by niche

The starting point for every estimate above, before geography and length. Finance and business advertisers pay the most; music, kids and gaming the least.

Niche	Base RPM (Tier-1, ~10 min)	Per 100k views

Fair questions.

Is this what I'll actually earn?

No. It's a model estimate from public signals. Your real RPM depends on your specific advertisers, season, viewer countries and ad density — none of which anyone outside your YouTube Studio can see. Use it to compare niches against each other, which is what it's calibrated for.

Where do the base RPMs come from?

Industry-consensus midpoints, checked against published creator figures and adjusted where a benchmark showed the band was wrong — history documentaries, food and entertainment have all been moved. They are the same table BlipScope's index runs on, so the app and this page agree.

Why is geography such a big lever?

Advertisers bid per viewer, and a US viewer is worth several times an average global one to them. Two channels with identical content and views can differ 3× in revenue purely on where their audience lives.

Does BlipScope store what I type here?

No. The calculation runs in your browser; nothing is sent anywhere.